Fractional EMEA Marketing Consultant | My story
I grew up in Romania and built my entire professional life in France — which means I've spent as long as I can remember navigating between two worlds, two languages, and two very different ways of thinking about business.
This dual identity isn't a detail in my biography. It's the lens through which I approach every market, every partner conversation and every messaging challenge I've ever worked on.
Over 20 years, I extended that same instinct across the UK, Germany, the Nordics, the Middle East, Spain, and beyond — working in French, English, Romanian and Spanish, and learning, each time, that the most important thing in B2B marketing is not only the product. It's the people you're working with and the people you're trying to reach, and how you earn their trust in their own context.
That's the foundation AnkraMC is built on.
My experience
My first years in marketing were in PR, at Open2Europe in Paris. Long before "content marketing" became a buzzword, I was learning what actually earns trust in B2B: not volume, not noise — but credibility. The right message, through the right relationship, at the right moment. I've never unlearned that.
From there, I joined Genetec — a global leader in physical security technology — as their first regional marketing hire in EMEA. I built the function from scratch: the strategy, the team, the partner programs, the press relationships across France, the UK, DACH, Italy and Iberia. In 2021, I received the company's Global MVP Marketing Award — something I remain genuinely proud of.
I then led regional marketing at Eagle Eye Networks across EMEA, LATAM, and APAC — building a scalable pipeline engine and significantly improving conversion rates across the region.
International B2B tech companies tend to consistently underestimate EMEA. Not because they lack ambition but because they bring a global GTM to a collection of very different local markets.
I founded AnkraMC in December 2024 to solve exactly that. As an embedded fractional EMEA marketing lead sitting between HQ ambition and regional reality, activating partners, adapting messaging, and building the market presence that turns a strategy into revenue.
Engagement FAQs
How do we define the scope of a fractional engagement?
We start with a diagnostic sprint to identify your highest-leverage EMEA needs—whether it's channel activation, vertical positioning, or localized messaging. Based on this, we set clear KPIs and a fixed time commitment (2-8 days per month) or a project-based outcome.
How do you collaborate with our existing global marketing team?
I act as the 'bridge' between HQ ambition and regional reality. I join your Slack/Teams and key meetings, taking global assets and 'transcreating' them for EMEA markets while providing local feedback to the global team to improve the overall GTM engine.
How are time zones and regional coverage managed?
Being based in EMEA, I am natively aligned with your regional sales heads and partners. I coordinate with Global HQ during 'golden hour' overlaps to ensure visibility, while spending the bulk of the day driving activation across EMEA.
What are typical timelines?
Diagnostic sprints take 2–4 weeks. Project-based outcomes for specific assets or enablement kits typically deliver in 60 days. For fractional retainers, we usually see significant momentum within the first 90 days.
How do we measure success?
Success is measured by regional pipeline velocity and partner activation rates. We look at the quality of localized leads, the conversion rate of partner-led opportunities, and the alignment between regional sales feedback and global marketing output.
What happens after an engagement?
The goal is to build a foundation that scales. When you reach the point where a full-time regional marketing head is required, I lead the transition—defining the job description, assisting in interviewing candidates, and handing over a documented, functioning regional machine.
LinkedIn Recommendations
Meda sees things clearly from the market and has an instinctive connection with customers’ needs. By listening to developing markets and translating those insights to leadership, she helped accelerate success in my areas of responsibility.
Kris Hornung, Physical & Cyber-Security Leader, Senior Manager - Latin America & the Caribbean, OpenEye
Over the past months, Meda has brought incredible energy, insight, and expertise to our content marketing efforts. She introduced a new perspective that elevated how we approach storytelling, audience engagement, and content strategy.
Patrice Belmonte, Fractional CMO, Pathways
I’ve had the pleasure of working closely with Meda, and she is one of the most dedicated and reliable professionals I’ve come across.
Hadi Rayess, Senior Sales Director MEA, Brivo
Meda is one of the most efficient and strategically minded marketing professionals I’ve worked with. She brings clarity, structure, and a results-driven focus that turns complex ideas into clear, actionable strategies.
Lynette Pon, Technology Business Leader, APAC, March Networks
Meda is a great, dedicated professional—proactive, innovative, and always bringing fresh ideas. She was a valued partner in our work together, and I hope to do business with her again soon.
Rafael Martín Enríquez, Sales Director Southern Europe, Genetec